Performance Marketing/ Digital Marketing Manager

Information Technology   |   Singapore or remote

Job Description


Information Technology
Singapore or remote
1900

We are seeking experts on Google ADs to help the user growth for our App products and ensure the
highest possible return on investment.

Job Description:
● Actively manage the planning and execution of PPC campaigns for App products, including
creation, launching, tracking, analysis, optimization, bidding, budget pacing, and forecasting
especially through Google ADs
● Explore and set the right KPIs and ROIs for each key metrics, managing and optimizing the
budget
● Provide recommendations and execute strategies for App promotion, campaign structuring,
targeting, display network, and other relevant facets on Google ADs
● Provide oversight and manage new paid search campaigns, accounts and aid in the creation of
paid search marketing initiatives.
● Develop and see through all PPC best practices are applied regionally especially in SEA/SA
countries with a keen focus on how they translate to success.
● Communication to teams and management on project timelines, and results. Generating reports
for all major metrics, goals tracking, revenue tracking according to the requirements.
● Act as the expert for all things related to PPC ads
● Manage advertising funds above USD 3 million per year

Requirements:
● Bachelor’s degree or above in the relevant feld of study
● 3+ years of proven search engine advertising / PPC experience .
● Demonstrated experience in managing and implementing PPC campaigns that successfully
drive revenue and conversions (ROAS) via Google Ads
● Proven experience of owning a PPC campaign with an ads spent of min USD 1 million on
Google ADs is required;
● Prior working experience in digital marketing agencies is a plus
● Experience in other advertising platforms such as Facebook ADs is preferred
● Strong knowledge of analytics tools (Google Analytics, Google Tag, etc.) and bid
management tools
● Analytical thinking with strong math skills
● Self-driven and positive attitude; demonstrated project management and multi-tasking skills
are essential
● Ability to work well in a fast-paced environment and collaborate with international teams
across multiple areas. Mandarin speaking is a must.