Product Marketing Manager, competitive intelligence

Information Technology   |   Singapore

Job Description


Information Technology
Singapore
1906

Our client is a Singapore based Internet service provider, helps to power some of the fastest growing mobile services in the world with a strong specialty in network security and privacy protection. With millions of paying customers endorsing our capabilities, our client company strives to help their partners achieve great success through commitment to excellence in what they do.  


Job Responsibility
  • Become a market expert in the mobile communication field.

  • Gathering and analysing data and competitive intelligence such as competitor new and existing products, strategy, market share, market position and business opportunities.

  • Assess unique selling point (USP) and product experience of each product, current & emerging competitive trends; Analyse and model impacts of competitor offerings on the products and services to better understand our competitive landscape in terms of product features sets, roadmaps, messaging, and IAP (In-App purchase) pricing.

  • Develop differentiating messaging & positioning based on user data and 3rd party data, leveraging tools such as App Annie,Google Firebase, and others.

  • Conducting ongoing analysis of key competitors; making model scenarios based on different options undertaken by competitors, producing reports and advising on strengths/weaknesses.

  • Assisting in the development of a competitive intelligence portal, including managing content such as reports, news feeds and updates.

  • Extensive verbal and written communication with overseas development centers and product teams to continuously improve existing and develop new product features.

  • Update and maintain competitive landscape content and communicatmanagement in a timely manner.

Requirement
  • Bachelor’s Degree or above in marketing or relevant field

  • 3+ years experience in product marketing and/or competitive intelligence.

  • Working experience in mobile communication industry is a plus

  • Excellent communication skills (written, verbal, visual).

  • A keen perception of user experience.

  • Outstanding multitasking skills

  • Detail-oriented with good problem-solving abilities.

  • Independent thinking and judgment abilities.

  • Positive attitude and willingness to roll-up your sleeves and get things done

  • Mandarin speaking required.