Brand Partnerships Manager

Sales and Marketing   |   Calgary, AB

Job Description

Sales and Marketing
Calgary, AB

What You'll Do:

  • Oversee partnership strategy, execution and management, including partnership proposals, creative briefs, negotiating agreements, developing creative concepts and more
  • Prospect, conduct market research and participate in networking to foster new and long-term partnership opportunities that embody our brand, provide value to core target communities, and align with our larger goals
  • Manage external partner strategy and relationships focused on meeting partnership timelines and business critical metrics. Includes ability to manage day-to-day partner relationships and critical issues
  • Evaluate and structure potential partnerships and business development prospects and build business cases for recommended opportunities that drive brand awareness, provide access to new customer acquisition opportunities, and accelerate current capabilities around community & experience
  • Work to develop a roster of experiential events and partnerships to help drive additional revenue and social media engagement.
  • Monitor, analyze and measure the effectiveness of brand and consumer marketing initiatives to develop insights, and make forward-looking recommendations.
  • Partner with PR, social and content teams to assist in the development of meaningful partnerships cross-category. Strategically layer in and manage events that ladder up into these larger partnership initiatives.
  • Develop and oversee measurement dashboard for brand partnership initiatives.

Who You Are:

  • Organized. You are an organizational nerd! You cant focus unless things are organized and in their place. You have strong planning, project management, and organizational skills in order to be proactive creative and ever-changing need of partnerships. Youre comfortable managing multiple projects at a time.
  • A good friend. Youre able to build relationships and maintain a mutually beneficial partnership for the long run.
  • An analytical mind. Youre data driven and use data and instinct to make decisions and show ROI with a strong ability to use insights to frame recommendations and results into concise and actionable reports.
  • Excellent storyteller. You have excellent writing, presentation and communication skills and understand the power of having the right people tell a story. Youll be able to engage partners through a creative narrative that is interesting and compelling for them to share with genuine excitement
  • Self-driven. You are self-motivated, highly proactive and demonstrate an ability to work autonomously, taking the lead on projects and anticipating the needs of the team
  • Problem solver. Youre adept in creative problem solving, are extremely resourceful and proactive and find creative ways to turn nos into yess
  • Team player. You have a positive attitude, excellent work ethic and strong interpersonal skills. You thrive in collaborative, team-focused environments and youre not afraid to get gritty and roll up your sleeves
  • Passionate. Youre intrinsically motivated to make a positive impact on the wellbeing of others, inclusive of our Feals members.

What Youll Need:

  • Education: Bachelors degree in Marketing, Advertising, Communications or related-field, or equivalent experience.
  • Experience: 3-5 years of experience in partnerships or business development-related roles (at a startup is a major plus, Direct-to-consumer even better)
  • Excellent verbal and written communication skills, with the ability to speak effectively across all levels of business, both internally and externally
  • Fluency in digital marketing, including knowledge of building brands and communities in digital channels, social media, etc
  • Excels in presentation skills and respects for process & principles
  • Experience under managers and teams that are building or have built innovative brands and go-to-market campaigns is a plus
  • Comfort in working with & analyzing data, experience working on teams who use a hypothesis-driven attitude towards the work